
LedBetter Gender Equality Index
LedBetter is a research group that runs a database and application showcasing the number of women in leadership at the world’s top consumer brands and companies. Its mission is to empower and educate consumers, policymakers, leaders, journalists and others about the companies they support and cover, and improve the public’s understanding of which companies promote gender equality in leadership — and which do not.
OUR MISSION
LedBetter is a research group that runs a database and application showcasing the number of women in leadership at the world’s top consumer brands and companies. Its mission is to empower and educate consumers, policymakers, leaders, journalists and others about the companies they support and cover, and improve the public’s understanding of which companies promote gender equality in leadership — and which do not.
LedBetter was founded by journalist Iris Kuo and marketing leader Camille Ricketts in 2013, and received a grant from the International Women’s Media Foundation Howard G. Buffett Fund in 2015. It formally launched the LedBetter Index, Database and Application in June 2016.
LedBetter is largely a volunteer-run project.
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