“Recently, as we began to grow and ramp up our hiring, Sunil noticed that Buffer was seeing a very low percentage of female candidates for developer jobs—less than 2% of candidates…

…Although “clarity” is one of Buffer’s 10 values we strive to live every day, we definitely could have been doing a better job of paying attention to the connotation of every word in this case.

In putting together this post, I discovered that the wording for job descriptions is a challenge many organizations and candidates face.”

[x_button shape=”square” size=”regular” float=”none” href=”http://www.fastcompany.com/3044094/strong-female-lead/how-changing-one-word-in-job-descriptions-can-lead-to-more-diverse-candid” title=”How Changing One Word in Job Descriptions Can Lead to More Diverse Candidates” target=”blank” info=”none” info_place=”top” info_trigger=”hover”]Read the full article.[/x_button]